Beauty comes in all shapes and sizes.
So its Bikini season, the highly anticipated season where I reckon 95% of women across the world are currently it observing. Including me.
Difference is, for me alone I dread this season. I love shopping, I love channeling my inner hippie with bright clothing, but I hate Bikini shopping. With. A. Passion.
Simply because I cannot find anything that flatters me; Now I know what you're thinking, 'God, drama queen much?', 'Seriously? Like there's a bikini for everyone'. Maybe so, but I have always viewed my insecurities as my flaws when trying to find something sexy.
I'm no size 0, nor am I huge but I do have large hips and big boobs, so naturally I struggle to wearing anything skimpy/minimal. I would often opt for supportive and sexy but somethings just don't budge.
So you can imagine my surprise when I recently came across a new bikini ad campaign by H&M featuring Jennie Runk (top photo). A plus size model who is featuring their new plus size range, not only because its a curvy model but that its by a brand who have continuously in the past featured models who are probably dress size 6/8.
This got me thinking, is the fashion industry finally shifting more towards curvaceous women and featuring them in more campaigns leading up to summer? Are magazine such as Vogue finally taking note? The second image above features Robyn Lawley, a plus side model who was featured in Vogue Australia, where they talk about women of all different shapes and sizes across the globe.
With size 14 soon becoming the new size 0 is the dress size stigma finally ending? As more and more designers and high street stores make space for dresses sizing at 14 and 16, are we going to stop judging a person by their measurements and start seeing the real them? More importantly, will there be bigger women on the catwalk for designers brands?
Once the initial judgement of dress sizes eventually fades, maybe bikini shopping wont be so dreadful and instead ill embrace my figure more..however while I can hope, more and more brands are acknowledging the demand for women who need support. Below ASOS cater for women size 16 and above; this shows beauty isn't all about the size you wear, but the sex appeal behind it.
Suddenly, I don't feel so bad about eating that grilled cheese toasty earlier, or the beers I drank this weekend..or the junk food I live off...
What? I do eat salads too...
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