Monday, 12 December 2011

The Real Deal

As some of you are probably aware by now, H&M have caused a uproar after recently being discovered for using computerised models to advertise their underwear and swimwear collection. The Swedish clothing brand have gained a lot of attention in the press lately for the Versace range hype. However, this is a world where when something good happens, something bad will follow. Naturally this news isn't disastrous, but it does make you think, if the brand resorts to using computerised models to model the underwear etc, are real women not good enough? As you can see from the above images, the ''model'' has the same pose, posture and shape but with a different head and skin tone. I love H&M but when it comes to underwear, it just doesn't cut it for me. I applaud brands and designers who use REAL women when modelling their underwear, such as Figleaves. Girls don't let the models stop you from wearing and flaunting what you've got. We've got a lot to offer after all...

http://images.figleaves.com/product/870x1113/r702191-p712154-p712156-p01-front.jpg

1 comment:

  1. I never noticed that before! :o Recently I bought a new bra that boosts by two cup sizes to make myself feel more confident, and it was only £6 from Primark :) But yeah, it's because of 'models' like these that I feel so insecure of myself at times. :( Retailers everywhere, please use real women!!

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