Innovation

You will have to take roughly 8 minutes out of your time to watch this, but its worth it.

Following a 3 hour marketing lecture, comes the occasional youtubing. I'm not complaining however, given it keeps me awake, and I actually learn something! This is one of them. 

Fashion isn't just about pretty clothes and skinny models. Its about innovation, and this can be from a new dress to technological advances. Often enough, I see these technological advances appear on catwalk shows but this isn't any catwalk show. With the opening of new stores comes the opening of new ideas. Ralph Lauren are promoting the opening of their new store with 4D projections that sum up the brand, this is used on the building itself, to create an effect. It comes across as a bit of a mind trick, but this was done in front of a live audience to demonstrate the brand. Not to mention creating something memorable. I cant describe to you how I feel when watching this other than 'wow' and 'I wish I was there' feeling. What I can say however, is how amazed I am with the way the brand is marketed, its different but more importantly its new. This isn't the first brand however, theres H&M's store opening in Amsterdam and Adidas' too. Have a flick through Youtube and you'll see what I mean. Enjoy!