Sitting in the back seat of my parents Lexus Hybrid; I propped my feet up on the cream leather front seat, played the Red Hot Chilli Peppers on my Ipod and flipped through the latest article of Vogue Magazine. Lo and behold I came across an article based on the biography of Gabrielle Coco Chanel. Now you all should know who she is, (especially those who are subjected to my constant natter about the brand alone.) This blog is based on her brand revival after the Second World War... don't worry kids its not a history lesson. At 70 years old Gabrielle Chanel reopened the doors of the Chanel brand and created a number of classic looks which brought her reputation back to life. After the Second World War, fashion became basic, uninspired and went through a 'Make Do and Mend' phase. When Christian Dior fought back with his first runway show this prompted Coco to bring back fashion the way it was post-war. By 1954 Chanel was back, with the traditional looks and tailoring of a true french designer; followed by the expansion of her ready-to-wear lines (she felt the days of Haute Couture were numbered due to labour and little interest). With her relaunch France went into a fashion frenzy, everyone who is anyone wanted a piece of it. February 5th 1954 was the day Chanel was brought back to life.
Heres a couple of facts:
Chanel's lucky number is 5. (Which is why she named her perfume Chanel No. 5 and had her fashion show on Feb 5th).
The classic Chanel clutch 2.55 is due to the model being made February 1955, this was originally made when she lived in the orphanage. She would hide love notes in the separate compartments from prying eyes.
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